English: 3D Illumination never stops stunning the audiences with something mind-boggling every time. This time it did it again for Benson and Hedges. The renowned cigarette brand of Pakistan Benson and Hedges launched its new pack in a style that depicted its true spirit and value. The mapped projections displayed on a majestic stage set the mood of the night and created the platform for an innovative and strikingly creative product launch of the brand’s new version. Creativity can be witnessed at each and every point of this grand event. The stage design in itself is an eye-catching wonder. A large surface having angled protrusions was illuminated to give it a deeper 3D effect and make it the foundation for the upcoming excitement. Then began a show of colorful illuminations that glowed up the surface from every angle. The athletic performers at the front performed wonderfully to enhance the impact of the digital animations and get the stage activity lined up to welcome the show stopper of the night. Next a beautiful couple danced together to add a softer feel to the ambiance of the 3d projection mapped event. Geometrical props used by the performers synchronized well with the 3D Projection Mapping playing its magic at the surface behind. Then finally a blend of uncountable colors and glitters on all those mapped projections made the Benson and Hedges product launch a magnificent success. 3D mapped projection was used to show the changes in being brought in by Benson & Hedges team.