Research:Future Audiences Research Synthesis
'The Future Audiences team was preparing to align on a new direction for teamwork beginning in Q3. They broadly intended to focus on younger users of social apps who are good candidates for an educational or learning-oriented modern browsing experience. This direction was to be refined during the upcoming WE3 offsite in Montreal scheduled for late January, 2026. In advance of this offsite, the Future Audiences team requested that Design Research prepare a lightweight synthesis deck presenting recent research findings related to the broad themes of Younger readers, Social or social media apps, Educational games, and Collections. This synthesis deck consists of findings presented in other recent research projects as well as some insights from high-level desk research. The resulting findings deck was not made public.
Methods
A WMF researcher reviewed examples of research relevant to the above themes and reported selected findings from other projects to the requesting Future Audiences team.
Timeline
This work was completed between December, 2025 and January, 2026.
Results
The resulting findings slide deck presented a series of extracted insights that had emerged from a collection of previously completed research projects. This findings deck has remained an internal (non-public) resource for the Future Audiences team.
Resources
Provide links to presentations, blog posts, or other ways in which you disseminate your work.